Peugeot 'multitaskers' by Euro RSCG 4D

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Euro RSCG 4D Digital has unveiled a viral game to promote the launch of the Peugeot 3008 Crossover.

The game, which can be played at www.multitaskers.com, is the first of its kind to integrate online and telephone elements simultaneously as users complete three challenges.

The game targets 18-35 year-olds and reflects the multi-tasking position of The Peugeot 3008 Crossover.

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Released: 10 November 2009

  • Peugeot-Viral003_800.jpg

    Peugeot-Viral003_800.jpg

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Credits

Project name
www.multitaskers.com

Client
Andrew Goodall, internet marketing manager at Peugeot

Creative directors
Mike Eggers & Mike Watson

Copywriters
Matt Price & Caroline Truffaut

Art director
Brett Gascoigne

Designer
Peter Aston

Planner
Alex Horner

Exposure
WIP
10,000 unique visits after 5 days

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