Visa 'go world' by TBWA\Chiat\Day Los Angeles

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Visa has launched its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games.

The Go World campaign celebrates athleticism and human triumph through athlete stories.

It features a wintry blue tone throughout all creative executions and will be customized for different markets.

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Released: 11 November 2009

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Credits

Project name
Go World

Copywriter
CHristine Call

Art directors
Scott Brown, Clemente Bornacelli

Post-production company
The Mill

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