Jamie Oliver takes a road trip round the UK in a Sainsbury's truck stopping off to feed various townspeople with the best the supermarket has to offer in this Christmas spot from AMV BBDO.
The TV ad campaign will be supported by in-store marketing activity.
Released: 12 November 2009
Jamie Oliver stars in a new TV ad for Sainsbury's in support of Red Nose Day.
Sainsbury's has launched an ad for 2011 to show the positive impact that collecting Sainsbury's Active Kids vouchers has on kids in people's local area.
© Haymarket Media Group Ltd.