Dunlop 'magician' by Abbott Mead Vickers BBDO

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Tyre manufactures like Dunlop are united by a long-running problem. Tyres are invariably distress purchases, making branding difficult.

Dunlop attempted to change that with a visual tour de force aimed at fixing its name firmly in drivers’ minds.

The commercial certainly broke the mould of tyre advertising with its surreal landscape and a malevolent magician who tries to impede a car with a series of obstacles including a road scrubbed with soap and a cascade of marbles.

Set to the Velvet Underground’s Venus in Furs, the ad had a nightmarish quality and was one of the most original and controversial creations of the 90s.

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Released: 12 November 1993

Credits

Title
Magician

Writer
Tom Carty

Art director
Walter Campbell

Director
Tony Kaye

Production company
Tony Kaye Films

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