A giant interactive plasma ball is to be the focus of a microsite aimed at promoting the new Ford Focus model in a new digital work by Wunderman.
The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its ‘Feel the difference’ brand line.
The site and film can be viewed at www.discoverfordfocus.co.uk
Released: 12 November 2009
Project name
Plasma Ball
Client
Claire Hepworth, Ford of Europe Communications Manager
Copywriter
Peter West
Art director
Damien Knowles
Production company
Ridley Scott Associates
Director
Alex Smith
Editor
Adam Rudd / Final Cut
Post production company
Lumiere
Media agency
Mindshare
Ford has luanched its latest ad campaign for its Transit van models.
Ford has launched a new campaign around its Ford S-MAX model, aiming to show how it can help make life more interesting.
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