Ford 'plasma ball' by Wunderman

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A giant interactive plasma ball is to be the focus of a microsite aimed at promoting the new Ford Focus model in a new digital work by Wunderman.

The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its ‘Feel the difference’ brand line.

The site and film can be viewed at www.discoverfordfocus.co.uk

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Released: 12 November 2009

  • FordFocus_Ex1-800.jpg

    FordFocus_Ex1-800.jpg

  • FordFocus_HP-800.jpg

    FordFocus_HP-800.jpg

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Credits

Project name
Plasma Ball

Client
Claire Hepworth, Ford of Europe Communications Manager

Copywriter
Peter West

Art director
Damien Knowles

Production company
Ridley Scott Associates

Director
Alex Smith

Editor
Adam Rudd / Final Cut

Post production company
Lumiere

Media agency
Mindshare

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