Ford 'plasma ball' by Wunderman

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A giant interactive plasma ball is to be the focus of a microsite aimed at promoting the new Ford Focus model in a new digital work by Wunderman.

The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its ‘Feel the difference’ brand line.

The site and film can be viewed at

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Released: 12 November 2009

  • FordFocus_Ex1-800.jpg


  • FordFocus_HP-800.jpg



Related Creative:


Project name
Plasma Ball

Claire Hepworth, Ford of Europe Communications Manager

Peter West

Art director
Damien Knowles

Production company
Ridley Scott Associates

Alex Smith

Adam Rudd / Final Cut

Post production company

Media agency

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