Cathedral City 'slice of britain' by Grey London

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Pete Postlethwaite provides a poetic narration in this new work as Grey London re-launches Cathedral City cheese in its first TV campaign since 2005.

The 60-second spot, which seeks to position the cheese as the "nation's favourite" will be supported by posters and radio advertising.

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Released: 12 November 2009

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Credits

Project name 
Slice of Britain 

Client
Paul Fraser-marketing director Foods; Laura Downey-Head of marketing cheese; Jackie Wilson-Group Brand Manager; Toni Michel-Brand Manager

Brief
Relaunch Cathedral City as the Nation's favourite feelgood food                     

Copywriter
Grey London

Art director
Grey London

Planner   
Grey London

Media agency
Universal McCann     
                 
Media planner
Tony Mattson

Production company
HLA  (Helen Langridge Associates)  
                         
Director
Simon Rattigan        
                       
Editor
Adam Spivey at The Quarry

Sound company
750MPH

Post-production company
The Mill

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