GHD 'fairytales' by Rainey Kelly Campbell Roalfe/Y&R

2.8 2 Votes

Ghd is turning stories of fairytale princesses on their heads in a new spot for the salon straighteners by Rainey Kelly Campbell Roalfe/Y&R.

The tales of Cinderella, Rapunzel and Little Red Riding Hood are all given a twist with the heroines choosing a life of empowerment and individual ambition over a future with a knight in shining armour.

Concluding with the strapline you can do anything with your hair, the ad aims to show how ghd can help women feel confident enough to play by their own rules.

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Released: 13 November 2009

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Credits

Project
Fairytales

Client
Sarah Lambley, global marketing communications director, ghd

Brief
Re-ignite ghd, making it red hot this autumn

Copywriter
Adrian Lim

Art director
Steve Williams

Planner
Emily James

Media agency
MediaVest

Media planner
MediaVest

Production company
HSI

Director
Eric Hillenburg

Editor
Russell Icke, The Whitehouse

Post-production
Prime Focus

Audio post-production
Wave

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