John Lewis 'christmas' by Adam & Eve London

3.9 10 Votes

The unadulterated joy felt by children opening their presents on Christmas morning is the central theme to this seasonal campaign for John Lewis, created by Adam & Eve.

Consumers are urged to rediscover their inner child and remember the pleasure and excitement they felt when they were young on shaking their parcels and packages and then tearing through the wrapping to find what treat lay in store for them.

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Released: 16 November 2009


Project name
John Lewis Christmas

Craig Inglis, Head of Brand Communications

To position John Lewis as the place to find the perfect gift this Christmas

Ben Tollett       

Art director
Emer Stamp

David Golding

Media agency

Media planner
Stacey Leonard

Production company

Benito Montorio

Andy McGraw at Cut and Run


Audio post-production
James Saunders at Jungle

TV and cinema

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