John Lewis 'christmas' by Adam & Eve London

3.9 10 Votes

The unadulterated joy felt by children opening their presents on Christmas morning is the central theme to this seasonal campaign for John Lewis, created by Adam & Eve.

Consumers are urged to rediscover their inner child and remember the pleasure and excitement they felt when they were young on shaking their parcels and packages and then tearing through the wrapping to find what treat lay in store for them.

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Released: 16 November 2009

Credits

Project name
John Lewis Christmas

Client
Craig Inglis, Head of Brand Communications

Brief
To position John Lewis as the place to find the perfect gift this Christmas

Copywriter
Ben Tollett       

Art director
Emer Stamp

Planner
David Golding

Media agency
MGOMD

Media planner
Stacey Leonard

Production company
Blink

Director
Benito Montorio

Editor
Andy McGraw at Cut and Run

Post-production
Framestore

Audio post-production
James Saunders at Jungle

Exposure
TV and cinema

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