Saatchi & Saatchi Sydney has created a new campaign under the 'Glass and a half full' productions umbrella for confectionery brand Cadbury, starring a host of canine stars.
The 60-second spot is the latest in the series of the joy-filled ‘Glass and a half full’ productions, which include the "gorilla" and "eyebrows" spots.
Released: 18 October 2009
Project name
Cadbury Dogs in Cars
Client
Meaghan Brodie, Brand Manager
Executive creative director
Steve Back
Media agency
Carat
Cadbury's Flake has shifted its strategy with a new ad campaign featuring a woman appearing to float in an elaborate frilled dress.
Fallon has unveiled its latest "glass and a half production" for Cadbury Dairy Milk.
© Haymarket Media Group Ltd.