NABS 'music quiz' by DDB London

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DDB is poking fun at a host of other London agencies in a new print campaign it has created for NABS.

The ads promote the organisations annual music quiz and disco, of which Campaign is a partner.

CHI, Dare, Fallon and Mother are amongst those who are the butt of the joke. One ad explains: CHI. It’s gonna be a late night. But then again you’re probably used to late nights, while another says: Dare, just so you know, some of the answers first appeared on 12 inch, which is like a big mp3 that’s made out of plastic.

Although DDB created the ads, they aren’t spared from the jibes with one execution pointing out to DDB account men that old skool does not involve Eton or Harrow.

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Released: 13 November 2009

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Credits

Project name
NABS Music Quiz

Brief
To get industry types talking about the NABs Music Quiz

Client
Carole Butler, Chief Executive, NABS

Creative directors
Rob Messeter / Mike Crowe

Designer
Pete Mould

Copywriter
Andy McAnaney

Art director
Christian Sewell

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