Kitcatt Nohr Alexander Shaw has devised a direct marketing pack to support the current promotional campaign advertising a Waitrose Christmas.
The pack intends to get consumers to focus their festive shopping entirely on Waitrose by demonstrating the range of goods available at the supermarket.
Released: 19 November 2009
Project name
Four Festive Shops
Client
Neil Stead, Marketing Manager (Direct Marketing) Waitrose
Brief
Direct marketing campaign to promote the Waitrose Christmas range and to encourage consumers to shop at Waitrose more frequently over the festive period.
Copywriter
Kate Flather
Art director
Phil Keevill and Angus Mackinnon
Planner (creative agency)
Chris Ridd
Designer (art worker)
Darren Fernee
Production company
Gary Bridge
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
Waitrose introduces its new Duchy Originals product line with a scenic spot featuring Heston Blumenthal.
© Haymarket Media Group Ltd.