Waitrose 'four festive shops' by Kitcatt Nohr Alexander Shaw

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Kitcatt Nohr Alexander Shaw has devised a direct marketing pack to support the current promotional campaign advertising a Waitrose Christmas.

The pack intends to get consumers to focus their festive shopping entirely on Waitrose by demonstrating the range of goods available at the supermarket.

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Released: 19 November 2009

  • Waitrose-Christmas_800.jpg

    Waitrose-Christmas_800.jpg

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Credits

Project name
Four Festive Shops

Client
Neil Stead, Marketing Manager (Direct Marketing) Waitrose

Brief
Direct marketing campaign to promote the Waitrose Christmas range and to encourage consumers to shop at Waitrose more frequently over the festive period.

Copywriter
Kate Flather

Art director
Phil Keevill and Angus Mackinnon

Planner (creative agency)
Chris Ridd

Designer (art worker)
Darren Fernee

Production company
Gary Bridge

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