Great Ormond Street Hospital 'Arsenal - charity of the year' by Brothers and Sisters

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Four Arsenal players don mascot costumes in support of Great Ormond Street Hospital Children's Charity in this new pro bono campaign from Brothers and Sisters.

Arsenal FC will be dedicating its Premier League match on 29 November to the charity while the teams’ players, directors and staff will each be donating a day’s wages to help raise funds for the hospital.

Eastenders actress, Gooner and former Great Ormond Street patient, Barbara Windsor MBE provides a voiceover for the spot which will appear on www.beagoonerbeagiver.org.

It will also be seeded to various online communities in the run-up to the matchday, with the hope that supporters will join in and donate through the site. 

The work is also supported by an outdoor ad campaign across London.

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Released: 19 November 2009

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Credits

Project name
Arsenal Charity of the Year 2009

Client
Amanda Docherty and Alex Henderson at Arsenal FC, Sonal Amin and Dougal Hawes at Great Ormond Street Hospital Children’s Charity

Brief
To develop a campaign celebrating the Charity of the Season relationship and encourage fans to donate to the cause

Copywriter
Will Flack

Art director
Aaron Wilmer

Production company
Brothers and Sisters

Director
Sam Washington

Editor
Joce at Final Cut

Post-production company
Ben at Glassworks, Richard at MPC, Chris Grey at Brothers and Sisters

Audio post-production company
750MPH

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