Lynx 'snow prints' by Bartle Bogle Hegarty

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Bartle Bogle Hegarty has unveiled its Christmas offering for Lynx building on this year's Pocket Pulling Power campaign.

The work aims to remind young guys that they should never be without their Bullet in order to take advantage of the pulling opportunities over the festive season.

The snow used in the campaign is fake and took three days worth of shooting in separate locations across London.

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Released: 20 November 2009

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Credits

Project name
Snow Prints

Client
Katie Harrison, Lynx Brand Manager, Unilever UK Ltd

Brief
Lynx Bullet gives guys pocket pulling power this Christmas

Copywriter
Dan Glover-James

Art director
Adam Thompson
 
Media agency
Mindshare

Photographer
Julian Wolkenstein

Photographer’s agent
Paul Cowen @ Horton Stephens

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