McDonald's 'christmas' by Leo Burnett London

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A panto audience and cast abandon the twee production in favour of the festive menu on offer at McDonald's in this latest campaign from Leo Burnett.

Performers, children, grannies and adults alike make a beeline for McDonald’s as the new spot aims to demonstrate the brand’s universal appeal, particularly with its new holiday menu on offer.

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Released: 20 November 2009

Credits

Project name
McDonalds Christmas

Client
Jill McDonald, Chief Marketing Officer

Brief
This year’s Festive Menu campaign continues the Great Escape theme of the last 2 years & positions McDonald’s as the ideal sanctuary from the pressures of Christmas.

Copywriter
Daniel Fisher

Art director
Richard Brim

Planner (creative agency)
Rebecca Harris

Media agency
OMD-UK

Media planner (media agency)
Natalie Kelly

Production company
Rogue

Director
Sam Cadman

Editor
Adam Spivey at The Quarry

Post-production company
MPC

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