McCain's 'good unlimited' by Beattie McGuinness Bungay

4.1 11 Votes

An enchanted potato factory is the scene of this latest work for McCain's, created by Beattie McGuinness Bungay.

The new work aims to showcase the variety of forms McCain's potatoes take, from smiley faces to rosemary and garlic sweet potatoes.

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Released: 23 November 2009

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Credits

Project name
Goodness Unlimited

Client
Mark Hodge, Retail Marketing Manager, McCain (GB) Foods Ltd

Brief
McCain do good things to good food.

Copywriter
Julia Martens

Art director
Julia Martens

Planner
Steve Hopkins

Media agency
PHD

Media planner
Matthias Hoene

Editor
Joe Guest

Audio post-production company
Wave

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