Stella Artois 'le recyclage de luxe show' by Mother London

3.6 5 Votes

Stella Artois today launched a series of online films set in a fictional 1960s variety show, one of which features Florence and the Machine.

The ads are part of Stella's 'Recyclage de luxe' campaign and were accompanied by a wraparound in the Metro this morning.

Video 1: eco tips

Video 2: compostable

Video 3: hedge fund

Video 4: farming

Video 5: florence and the machine

Video 6: origami

Video 7: utopia

Video 8: sibourg

Video 9: le recyclable de luxe show

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Released: 23 November 2009

Creative in this campaign:


Project name
Stella Artois Eco Recyclage de Luxe Show

Adam Oakley (UK Marketing Director), Andy Logan (UK Marketing Manager)


Art director


Media agency

Media planner

Production company

Agustin Alberdi

Gus Hardman (Trim), Fassa (Golden Square)

Post-production company
Golden Square

Online distribution
Go Viral

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