Gatorade Replay by TBWA\Chiat\Day

4.2 2 Votes

LONDON - Fifteen years after two rival high school American football teams drew in their senior year final game, Gatorade has reunited them for a rematch.

A trailer promotes this new docu-series, created by TBWA\Chiat\Day, which follows the trials and preparation of the now 30-something high school athletes to compete in this grudge match and mark a rivalry which spans 100 years.

The work aims to demonstrate that Gatorade celebrates champions and everyday athletes alike.

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Released: 24 November 2009

Credits

Project name
Replay Series

Client
Sarah Robb O'Hagan, Chief Marketing Officer, Gatorade

Copywriter
Brent Anderson

Art director
Steve Howard

Planner
Daniel Teng

Production company
Caviar

Director
Kris Belman, Scott Balcerek

Editor
Scott Balcerek & David Baum

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