PETA 'grace' by Matter

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A little girl says a provocative 'grace' as her family sits down to a Thanksgiving meal in this new spot by Matter for animal charity, PETA.

The work aims to demonstrate the number of cruel treatments the turkeys are subjected to before they ever land on the dinner table.

PETA have released a series of ads recently urging consumers to consider what they are putting on their plate, and the benefits of going vegetarian.

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Released: 24 November 2009

Credits

Project name
Grace

Client
PETA Los Angeles

Copywriter
Brian Miller

Production company
Über Content, Los Angeles

Director
Dave Laden

Editor
Patrick Griffin

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