James Boag's Pure 'pure Tasmanian lager' by Publicis Mojo Sydney

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Lion Nathan has teamed up with Publicis Mojo to launch the first campaign for James Boag's Tasmanian lager, Pure.

The work, directed by Noam Murro, aims to show that it is only within the unique Tasmanian island setting that James Boag’s Pure beer could have been made.

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Released: 24 November 2009


Project name

Lion Nathan

Grant McAloon, Justine Armour

Nicole Milward

Production company

Noam Murro

Stewart Reeves at Guillotine

Post-production company
Animal Logic

Sound design
Soundtree UK, Nylon Studios

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