JC Penney 'return to the doghouse' by Saatchi & Saatchi New York

4.3 6 Votes

What should men buy their wives for Xmas? JC Penney reveals their fate if its not jewelery, in this latest online ad from Saatchi & Saatchi New York.

The ad drives users to the website www.bewareofthedoghouse.com which in turn links them to the JC Penney shopping site, where they can ensure they choose the right gift and avoid going back to the doghouse.

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Released: 25 November 2009

Credits

Project name
Return to the Doghouse

Copywriter
Josh Rubin

Art director
Jason Musante

Production company
Hungry Man

Director
Stephen Pearson

Editor
Ian MacKenzie

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