Frank 'pablo's journey' by Mother London

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Mother London has taken Pablo, the talking dog star of the 'Frank' ad campaign online, setting him up with his very own Facebook page which will host a series of online films.

The Facebook profile will continue the theme of the campaign with films of Pablo interviewing various parties connected with the cocaine trade - the first with a nightclub bouncer.

The work aims to reinforce the campaign’s central message that there is a darker side to coke.

Pablo's profile can be found at http://www.facebook.com/PabloTheDrugMule and the series of online films will be uploaded to the Frank YouTube channel at http://www.youtube.com/user/FRANKCocaine.

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Released: 26 November 2009

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Credits

Project name 
Pablo’s Journey

Client
Nathan Jones, senior marketing manager communication directorate, marketing unit, Home Office, Dominic, Mansfield, senior marketing manager, DCSF and Chris Neish, senior campaigns manager, Department of Health

Brief
Launch Pablo's Facebook page

Writer
Mother

Art director
Mother

Planner
Mother

Digital agency
i-level Media agency

Production company
Moxie Pictures

Director
Big Red Button

Editor
Marshall Street

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