Breakfast cereal Weetabix is going digital in this latest work by WCRS, which shows the mechanics behind a search engine as being the work of one woman.
The digital ad follows the campaign's premise of 'someone's had their weetabix today' and invites users to interact with the site www.insideyoursearch.com by typing a search term of their choice for the woman to return.
Visit the WCRS Work Showcase.
Released: 26 November 2009
.jpg "Weetabix 'Scarecrow', by DDB London")
Project name
www.insideyoursearch.com
Brief
Communicate the performance enhancing effect of eating Weetabix.
Writer
Alistair Campbell
Art director
Alistair Campbell
Planner
Amy Whittaker
Media agency
Walker
Media planner
Becky Towns
Production company
Stink Digital
Director
Fogg
Bartle Bogle Hegarty has created a spot for the Weetabix variant Chocolate Spoonsize, which aired during The X Factor on Saturday.
Weetabix repositions itself as 'ideal start for dealing with a busy day' in a £7m campaign, the first by Bartle Bogle Hegarty since winning the business.
© Haymarket Media Group Ltd.