Weetabix 'inside your search' by WCRS

3.6 4 Votes

Breakfast cereal Weetabix is going digital in this latest work by WCRS, which shows the mechanics behind a search engine as being the work of one woman.

The digital ad follows the campaign's premise of 'someone's had their weetabix today' and invites users to interact with the site www.insideyoursearch.com by typing a search term of their choice for the woman to return.

 

Visit the WCRS Work Showcase.

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Released: 26 November 2009

Credits

Project name
www.insideyoursearch.com

Brief
Communicate the performance enhancing effect of eating Weetabix.

Writer 
Alistair Campbell

Art director 
Alistair Campbell

Planner 
Amy Whittaker

Media agency 
Walker

Media planner 
Becky Towns

Production company
Stink Digital

Director 
Fogg

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