Nintendo Wii 'busy lives' by Goodby Silverstein & Partners

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Goodby Silverstein & Partners has released two new spots promoting Nintendo Wii fit plus, demonstrating how it can custom fit to the busiest lives.

Directed by Stylewar and Filip Engstrom on specially constructed sets, the camera accompanies a new mum and a working mum through accelerated versions of their days but showing how they fit in a Wii Fit session.

Video 1: new mom

Video 2: working mom

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Released: 26 November 2009

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Credits

Project name
Working Mom / New Mom

Copywriter
Jesse Gazzuolo

Art director
Mike Coyne

Production company
Smuggler

Director
Stylewar / Filip Engstrom

Editor
Noah Herzog

Post-production company
Mass Market

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