MTV 'lethal weapon' by Lowe London

3.4 6 Votes

Lowe London has created a new AIDS awareness spot for MTV's Staying Alive Campaign which premieres on World AIDS Day on MTV and affiliate channels around the world.

Ed Morris, the former executive director at Lowe, has returned in a freelance capacity to work on the film, which sees a number of young men bragging to camera about their sexual conquests

The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide and available to third party broadcasters rights-free.  It can be viewed at www.staying-alive.org.

Share On:

Released: 27 November 2009

Related Creative:

Credits

Project name
Lethal Weapon

Client
John Jackson at MTV

Copywriter
Ed Morris

Art director
Ed Morris

Production company
Rattling Stick

Director
Ed Morris

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

MTV 'group hug' by Sehsucht Berlin

MTV 'group hug' by Sehsucht Berlin

MTV has launched a new TV ident which is running globally, outside the US.

MTV 'charts idents' by Zeitguised

MTV 'charts idents' by Zeitguised

MTV Sweden has launched new animated idents which were directed and produced by Zeitguised.