Go-Cat 'bobo' by DDB London

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Bobo, a free running cat is the star of a new campaign promoting the nutritional benefits of GO-CAT, created by DDB London.

The spot aims to show that GO-CAT delivers high quality protein to give cats the vitality to make the most out of life; in Bobo’s case turning the neighborhood cat fraternity stroll into a rooftop adventure.

The TV ad is supported by cinema and online work.

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Released: 27 November 2009

Credits

Project name 
GO-CAT® Quality Meat “Bobo” commercial

Client 
Aart Veenstra, European Marketing Manager

Brief
GO-CAT® with quality meat and high quality protein delivers vitality.

Copywriter 
Steve Hall

Art director 
Daniel Seager

Media agency
Mindshare

Media planner
John Carolan

Production company 
Rattling Stick

Director 
Steve Cope

Post-production company
Ben Cronin at Framestore

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