Emirates 'ilingual' by Lean Mean Fighting Machine

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Lean Mean Fighting Machine has launched the first ever iPhone App for Emirates with a new digital campaign to reinforce the airline's leading position within the travel industry.

The App turns the iPhone into a portable translating mouth, which when held up to the person’s face will translate their questions into the intended language to make themselves understood by their foreign peers.

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Keywords:

United Kingdom, Mobile Phones, Travel / Leisure, Tech Products, Mobile, Media / Entertainment, Digital, Airlines, Global, Branding, Advertising

Released: 27 November 2009

Agency: Lean Mean Fighting Machine
Advertiser: Emirates
Creative Type: Digital
Sector: Media / Entertainment Mobile Technology Mobile Phones Travel / Leisure Airlines
Country: United Kingdom

Emirates 'ilingual' by Lean Mean Fighting Machine

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Credits

Project name
iLingual

Client
Clare Vaughan-Davies, Manager Internet Communications, Emirates

Brief
Emirates asked us build its first-ever iPhone App, to reinforce Emirates’ position as a leader and innovator in the travel industry

Copywriter
Alex Buchanan-Dunlop

Art director
Alex Shapowal

Planner
Amandine Greiner

Designer
Anna Charity