Dixons 'the last place you want to go' by M&C Saatchi

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M&C Saatchi has released another in its series of poster ads mocking middle-class department stores.

Following a series of ads that derided the likes of Harrods and John Lewis, this latest festive long-copy extravaganza, takes another pop at a long established department store on Oxford street.

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Released: 27 November 2009

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Credits

Project name
The Last Place you want to go

Client
Niall O’Keefe, UK Marketing Director DSG International

Copywriter
Simon Dicketts

Art director
Graham Fink

Planner
Neil Godber

Media agency
Walker Media

Media planner
Richard Evans

Director
Gareth Davies

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