M&C Saatchi has released another in its series of poster ads mocking middle-class department stores.
Following a series of ads that derided the likes of Harrods and John Lewis, this latest festive long-copy extravaganza, takes another pop at a long established department store on Oxford street.
Released: 27 November 2009
Project name
The Last Place you want to go
Client
Niall O’Keefe, UK Marketing Director DSG International
Copywriter
Simon Dicketts
Art director
Graham Fink
Planner
Neil Godber
Media agency
Walker Media
Media planner
Richard Evans
Director
Gareth Davies
The new Dixons campaign stars Darth Vader and highlights the in-store customer service experience at Currys and PC World.
The new campaign for DSG International's Currys PC World Megastores stars legendary Star Wars characters R2-D2 and C-3PO.
© Haymarket Media Group Ltd.