TfL 'Safer Travel at Night' by M&C Saatchi

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TfL has launched a new ad in its Safer Travel at Night (STaN) initiative that aims to encourage people, especially young women only to take licensed taxis.

The ad, created by M&C Saatchi, and directed by Graham Fink, takes a hard-hitting look at the consequences of getting into unlicensed minicabs.

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Released: 03 December 2009

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Credits

Project name
Safer Travel at Night (STaN)

Client
Miranda Leedaham – Group Marketing Communications Manager

Brief
To help reduce the number of sexual assaults committed in illegal minicabs.

Copywriter
Paloma Reed/Nick O’Brien

Art director
Paloma Reed/Nick O’Brien

Planner
Cressida O’Shea

Media agency
MEC

Media planner
Alisa Buckley

Production company
Frivolous

Director
Graham Fink

Editor
Pete Goddard

Post-production company
Rushes

Audio post-production company
Wave

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