Colman's 'Proper Mustard' by Karmarama

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Colman's uses a meat-based mock-up of the famous First World War army recruitment poster featuring Lord Kitchener in its new ad campaign.

Colman’s is targeting males to persuade them that its mustard brand is the best accompaniment to meat.

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Released: 30 November 2009

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Credits

Project name
Colman’s Proper Mustard press
 
Client
Rachel Wright
Brand Development Manager, Uniliever
 
Brief
Remind male meat lovers that Colman’s is the best accompaniment to their meat

Copywriter
Robin Temple
 
Art director
Robin Temple

Artbuying and production
Arjun Singh

Design
Mike Heath

Photographer
Carl Warner

Food Stylist
Peta O’Brian
 
Planner (creative agency)
Sid McGrath
 
Media agency
Mindshare

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