Glue London has created this new spot to celebrate 40 years of The Sun, playing on the current fascination with digital technology and the iPhone.
The ad presents the paper as the latest must-have handheld device, complete with shared content, games and high quality visuals.
Released: 01 December 2009
Project name
40 year work
Client
Jenny Williams, Head of Brand, The Sun
Copywriter
Matt Gilbert
Art director
Dave Tokley
Planner
Matt Tanter
Production company
Superglue
Director
Mark Jenkinson
Editor
Jose Gomez
Post-production company
Superglue/Prime Focus
WCRS has created The Sun's first stand-alone iPhone app to celebrate the Grand National race.
The Sun has launched an outdoor and print campaign in the Carlton TV region to showcase its daily columnists.
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