Axe 'destiny' by ponce buenos aires

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Ponce Buenos Aires has created a new TV spot for Axe deodorant, which aims to demonstrate the power of fragrance in overwhelming even destiny itself.

The ad will be launched in Central and East Europe. The production company is Prettybird based in Los Angeles and the commercial was directed by Paul Hunter.

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Released: 01 December 2009

Credits

Project name
“Destiny”

Client
Russell Taylor, Nick Boyden, Ricardo Martin, Anthony Toovey

Copywriter    
Juan Ure

Art director
Christian Rosli

Planner
Marina Pen / Rodrigo Garcia

Production company
Prettybird

Director
Paul Hunter

Editor
Damion Clayton

Post-production company
A52

Audio post-production company
Animal Music

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