Ponce Buenos Aires has created a new TV spot for Axe deodorant, which aims to demonstrate the power of fragrance in overwhelming even destiny itself.
The ad will be launched in Central and East Europe. The production company is Prettybird based in Los Angeles and the commercial was directed by Paul Hunter.
Released: 01 December 2009
Axe has released a national TV campaign in the US that tells an office love story focusing on what we first notice about the opposite sex.
Axe, the men's grooming brand, has launched a campaign in which Kiefer Sutherland reminisces about the girl who got away.
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