Axe 'destiny' by ponce buenos aires

4.5 2 Votes

Ponce Buenos Aires has created a new TV spot for Axe deodorant, which aims to demonstrate the power of fragrance in overwhelming even destiny itself.

The ad will be launched in Central and East Europe. The production company is Prettybird based in Los Angeles and the commercial was directed by Paul Hunter.

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Released: 01 December 2009


Project name

Russell Taylor, Nick Boyden, Ricardo Martin, Anthony Toovey

Juan Ure

Art director
Christian Rosli

Marina Pen / Rodrigo Garcia

Production company

Paul Hunter

Damion Clayton

Post-production company

Audio post-production company
Animal Music

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