Michelin 'gas pump/saddest road' by TBWA\Chiat\Day New York

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Saddest Road is the latest spot in a series for Michelin, created by TBWA\Chiat\Day New York, following the first spot, which broke last month.

The work is aimed at showing the benefits of Michelin tyres which are fuel efficient and enable a car to stop more quickly than other tyre brands.

Video 1: gas pump

Video 2: saddest road

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Released: 07 December 2009

Creative in this campaign:


Project name
Evil Gas Pump/Saddest Road

Erik Fahrenkopf

Art director
Anthony DeCarolis

Production company


Cass Vanini

Audio post-production company
Sound Lounge

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