Outer space is the inspiration for this latest work for Toshiba from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.
Transforming an LED TV into a UFO serves this print campaign well as a demonstration of the light quality of the new Toshiba model.
Released: 07 December 2009
Project name
LED has arrived
Copywriter
Shuki Berg
Art director
Alon Zaid
Planner
Zohar Reznik
Photographer
Ofer Avioz
Following the success of its record-breaking 'timesculpture' spot for Toshiba, Grey London has concocted an ambitious stunt for its latest TV work for the electricals giant.
Zig Toronto has created two new spots to promote Toshiba's unique features on its range of televisions and laptops.
© Haymarket Media Group Ltd.