Justin Timberlake is one of the recognisable faces in this new viral work for Sony Electronics by 180 Los Angeles.
The campaign works around the existing content from the Sony Panel of Experts campaign.
A Facebook app was created in conjunction with the viral spot that allows users to Auto-Tune
their status.
Released: 09 December 2009
.jpg "Sony DVD Handycam 'Shoot. Eject. Play. Simple' by Fallon")
Project name
“Auto-Tune the Panel”
Client
Sony Consumer Electronics
Stuart Redsun Senior VP of Marketing
Alberto Escobedo Director of Brand Messaging
Christine Gately-Evans Senior Brand Messaging Manager
Ken Byers Marketing Manager
Copywriters
Laura Molloy, Jordan Chouteau
Art directors
Amy Servidea, Lindsey Aquino
Production company
The Gregory Brothers
HS&P and Live & Breathe have created a World Cup-focused marketing campaign for Sony UK, featuring former England football managers in an old people's home, with Kelly Brook as their nurse.
© Haymarket Media Group Ltd.
