Sony Consumer Electronics 'Auto-Tune the Panel' by 180 Los Angeles

3.2 2 Votes

Justin Timberlake is one of the recognisable faces in this new viral work for Sony Electronics by 180 Los Angeles.

The campaign works around the existing content from the Sony Panel of Experts campaign.

A Facebook app was created in conjunction with the viral spot that allows users to Auto-Tune
their status.

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Released: 09 December 2009

Credits

Project name 
“Auto-Tune the Panel”
 
Client 
Sony Consumer Electronics
Stuart Redsun   Senior VP of Marketing
Alberto Escobedo   Director of Brand Messaging
Christine Gately-Evans   Senior Brand Messaging Manager
Ken Byers   Marketing Manager
 
Copywriters  
Laura Molloy, Jordan Chouteau

Art directors  
Amy Servidea, Lindsey Aquino
  
Production company
The Gregory Brothers

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