League Against Cancer 'for elise' by Y&R Peru

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Y&R Peru has created a campaign for the League Against Cancer in a bid to urge women to get a mammogram.

The work aims to that women's hands can come in useful when it comes to early beast cancer detection.

Video 1: for elise

Video 2: fold

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Released: 14 December 2009

Creative in this campaign:

Credits

Project name
“For Elise”, “Fold”, “Fingerman”

Client
League Against Cancer

Copywriter
José Miguel Rivera, Jorge Soto

Art director
Erick Galván

Production company
Cine70, Lima

Director
Jorge Pablo Quiroz

Editor

Jaime Oyakawa

Post-production company
Cine70, Lima

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