Y&R Peru has created a campaign for the League Against Cancer in a bid to urge women to get a mammogram.
The work aims to that women's hands can come in useful when it comes to early beast cancer detection.
Video 1: for elise
Video 2: fold
Released: 14 December 2009
Project name
“For Elise”, “Fold”, “Fingerman”
Client
League Against Cancer
Copywriter
José Miguel Rivera, Jorge Soto
Art director
Erick Galván
Production company
Cine70, Lima
Director
Jorge Pablo Quiroz
Editor
Jaime Oyakawa
Post-production company
Cine70, Lima
Y&R Peru has unveiled a new campaign for the League Against Cancer, which aims to show the disease in a new light.
Y&R Peru has created a print campaign for mobile company, Telefónica Móviles, communicating the significance of of the relationship people have with their mobile phones.
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