Young & Rubicam Cape Town has created a new spot for the African Diamond Council to highlight the bloody and tragic consequences of trading illicit diamonds.
The spot highlights the fact that every diamond has a story and that most of these stories involve the death and destruction of innocent people.
Released: 17 December 2009
Project name
Conflict Diamonds
Copywriter
Emily Veitch, Ismaeel Chetty, Deanne Longmore
Production company
Blue Panther Films
Director
Grant De Sousa
Editor
Eben Smal - Priest
Buddy the Boxer dog returns to the small screen in his second ad for Toyota South Africa, starring in this latest work by Draftfcb Johannesburg.
A man finds that life begins...after death.
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