Horlicks is launching its first TV campaign for four years to position the brand as the perfect evening drink.
The £2.3m campaign, by Grey London, is the first by the GSK-owned brand since 2006 and focuses on the promise that Horlicks will help consumers to relax and sleep at night.
Released: 04 January 2010
Project Name
Made For Evenings
Client
Sandi Boyden, Senior Brand Manager, Horlicks
Production Company
Serious Pictures
Director
Vaughan Arnell
Media agency
Mediacom
Media planner
Natalie Godfrey
The British Heart Foundation is launching a campaign in the run up to National Heart Month in February.
Following the success of its record-breaking 'timesculpture' spot for Toshiba, Grey London has concocted an ambitious stunt for its latest TV work for the electricals giant.
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