Department of Health 'I'd do anything' by MCDB

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The Department of Health is trying to encourage and help those trying to quit smoking in the New Year with a new TV campaign from MCBD.

The ad is set to the song 'I'd do anything' from the musical Oliver and features the children of smokers.

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Released: 26 December 2009


Project name
I'd Do Anything

Helen Duggan, Department of Health

Gavin Torrance

Art director
Danny Hunt

Andy Nairn

Media agency

Production company
Sonny London

Jeff Labbe


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