Department of Health 'I'd do anything' by MCDB

3.8 2 Votes

The Department of Health is trying to encourage and help those trying to quit smoking in the New Year with a new TV campaign from MCBD.

The ad is set to the song 'I'd do anything' from the musical Oliver and features the children of smokers.

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Released: 26 December 2009

Credits

Project name
I'd Do Anything

Client
Helen Duggan, Department of Health

Copywriter
Gavin Torrance

Art director
Danny Hunt

Planner
Andy Nairn

Media agency
MEC

Production company
Sonny London

Director
Jeff Labbe

 

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