The Department of Health is trying to encourage and help those trying to quit smoking in the New Year with a new TV campaign from MCBD.
The ad is set to the song 'I'd do anything' from the musical Oliver and features the children of smokers.
Released: 26 December 2009
Project name
I'd Do Anything
Client
Helen Duggan, Department of Health
Copywriter
Gavin Torrance
Art director
Danny Hunt
Planner
Andy Nairn
Media agency
MEC
Production company
Sonny London
Director
Jeff Labbe
The Department of Health has launched a campaign for its anti-smoking arm, Smokefree.
Dare has created a national campaign highlighting the hidden dangers of secondhand smoke.
© Haymarket Media Group Ltd.