Werther's 'Father and Son' by Isobel

3.6 8 Votes

Storck KG-owned Werther's has dropped the grandfather from its ads in favour of a younger father and son theme.

The campaign, promoting a new chocolate varient of the sweet, will launch first in Germany and then the UK.

The spot aims to make the brand more contemporary, while also retaining the core family values it was built on.

 

Share On:

Released: 07 January 2010

Related Creative:

Credits

Campaign title
Father and Son

Client
Anne Hollamby, Marketing Director Storck UK

Copy Writer

Dave Alexander

Art Director

Rob Fletcher

Planner

Steve Hastings

Media agency

Spark MC

Production company

HLA Productions

Producer

Denise Robinson

Director

Jamie Rafn

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Intercasino 'tennis' by Isobel

Intercasino 'tennis' by Isobel

Isobel has created a new ad for InterCasino to promote a competition to win VIP tickets to the Aegon Masters Tennis Tournament at the Royal Albert Hall.

Kettle Chips 'chip art' by isobel

Kettle Chips 'chip art' by isobel

Isobel utilises stop frame animation in this new TV Spot for Kettle Chips.