Werther's 'Father and Son' by Isobel

3.6 8 Votes

Storck KG-owned Werther's has dropped the grandfather from its ads in favour of a younger father and son theme.

The campaign, promoting a new chocolate varient of the sweet, will launch first in Germany and then the UK.

The spot aims to make the brand more contemporary, while also retaining the core family values it was built on.


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Released: 07 January 2010

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Campaign title
Father and Son

Anne Hollamby, Marketing Director Storck UK

Copy Writer

Dave Alexander

Art Director

Rob Fletcher


Steve Hastings

Media agency

Spark MC

Production company

HLA Productions


Denise Robinson


Jamie Rafn


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