Danone Activia 'Martine' by RKCR/Y&R

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Actor Martine McCutcheon fronts the latest Activia ads from Danone. The ad targets women in the period after Christmas when many are making New Year's healthy eating resolutions.

The Activia brand campaign will continue to carry the message that the probiotic yoghurt can aid 'digestive transit'.

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Released: 08 January 2010


Francois Rillet, Marketing Director, Danone Activia

Gethin Stout

Art Director
Gethin Stout

Jeremy Poole

Account Director
Holly Smith

Agency Producer
Francis Castelli

Media Company

Media Planner
Beatrice Boue

Production Company

Dawn Shadforth

Emma Cairns


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