Danone Activia 'Martine' by RKCR/Y&R

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Actor Martine McCutcheon fronts the latest Activia ads from Danone. The ad targets women in the period after Christmas when many are making New Year's healthy eating resolutions.

The Activia brand campaign will continue to carry the message that the probiotic yoghurt can aid 'digestive transit'.

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Released: 08 January 2010

Credits

Client
Francois Rillet, Marketing Director, Danone Activia

Copywriter
Gethin Stout

Art Director
Gethin Stout

Planner
Jeremy Poole

Account Director
Holly Smith

Agency Producer
Francis Castelli

Media Company
Mediaedge:CIA

Media Planner
Beatrice Boue

Production Company
RSA

Director
Dawn Shadforth

Producer
Emma Cairns

 

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