Cheestrings 'check in' by Fallon

3.9 5 Votes

Cheestrings has launched a new campaign focused around the milk content of the product.

Before the TV ad was unveiled a viral was launched in the style of a movie trailer to generate interest in the campaign.

The campaign continues to focus on the "Mr Strings" character who is now visable in the spots, having just featured as an off-screen presence in previous ads.

Video 1: Cheestrings 'check in' by Fallon

Video 2: Cheestrings 'trailer' by Fallon

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Released: 08 January 2010

Creative in this campaign:

Credits

Video 1

Project name
Cheestrings

Client
Phil Chapman, Marketing Director, Kelly Rafferty, Marketing Manager

Group Account Director
Richard Fearn

Account Manager
Fintan McGivern

Agency Planners
Tom Goodwin & Josh Gledhill

Agency Producer
Louise Hake

Production Company
MJZ

Director
Jim GilChrist

Producer
Kate Leahy

Editor
Richard Orrich

Post-production
Big Buoy

Media Agency
Vizeum

Media Planner
Leela Chivers


Video 2

Project name
Cheestrings

Client  
Phil Chapman, Marketing Director, Kelly Rafferty, Marketing Manager

Group Account Director
Richard Fearn

Account Manager
Fintan McGivern

Agency Planners
Tom Goodwin & Josh Gledhill

Agency Producer
Louise Hake

Production Company
MJZ

Director
Jim GilChrist

Producer
Lou Hake

Editor
Chris Reed

Post-production
Big Buoy

Media Agency
Vizeum

Media Planner
Leela Chivers

 

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