Lurpak 'pie' by Wieden & Kennedy

4.0 10 Votes

Arla Foods' is launching a £12m campaign for its Lurpak brand through Wieden & Kennedy.

The creative aims to show how satisfying it can be to cook for scratch. The campaign will also be supported with the introduction of branded lorries and digital activity targeting bloggers who are passionate about food.

 

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Released: 11 January 2010

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Credits

Title
Pie

Client
Stuart Ibberson, Group Brand Manager, Lurpak

Producer
Michelle Brough

Account Director
Penny Brough

Production Company
Independent

Director
Joshua Neale

Post production facility
The Mill

Online Producer
Luke Coulson

 

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