Arla Foods' is launching a £12m campaign for its Lurpak brand through Wieden & Kennedy.
The creative aims to show how satisfying it can be to cook for scratch. The campaign will also be supported with the introduction of branded lorries and digital activity targeting bloggers who are passionate about food.
Released: 11 January 2010
Title
Pie
Client
Stuart Ibberson, Group Brand Manager, Lurpak
Producer
Michelle Brough
Account Director
Penny Brough
Production Company
Independent
Director
Joshua Neale
Post production facility
The Mill
Online Producer
Luke Coulson
Lurpak has unveiled a £10 million campaign aligning itself with healthy eating, to promote Lightest Spreadable, its biggest product launch in ten years.
© Haymarket Media Group Ltd.
