Waitrose 'joyful January' by Kitcatt Nohr

5.0 1 Votes

Waitrose has launched a direct marketing campaign to encourage consumers to cook up hearty seasonal fare.

The pack, entitled ‘the campaign for a joyful January', was created by Kitcatt Nohr Alexander Shaw and features a range of offers as well as tips on ‘mood lifting food'.

Share On:

Released: 12 January 2010

  • Waitroseinsert800.jpg

    Waitroseinsert800.jpg

  • WaitroseDM800.jpg

    WaitroseDM800.jpg

  • Waitrose800.jpg

    Waitrose800.jpg

of

Credits

Project name
Joyful January

Client name
Neil Stead, Marketing Manager (Direct Marketing) Waitrose

Copywriter
Kate Flather

Art director
Phil Keevill

Planner
Chris Ridd/David Yates

Designers
Olu Falola  and Kaara Shepard

Production
Gary Bridge

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

Waitrose is using social media to develop brand engagement and drive sales over the festive season.

Waitrose 'everyone's recipe for a great Christmas' by MCBD

Waitrose 'everyone's recipe for a great Christmas' by MCBD

Delia Smith demonstrates how to make her classic Christmas cake in a seasonal ads for Waitrose.