The Outdoor Advertising Association was forced to pull one of the posters in its new campaign after complaints from parent support group Mumsnet.
The campaign has already prompted much discussion as it aims to promote use of outdoor advertising.
Released: 04 January 2010
Tags: bad mothers, Britain Thinks, OAA
Project name
Britainthinks.com
Client
Britainthinks.com
Creative agency
(Beta)
Copywriter
(Beta)
Art director
Beta)
Planner
(Beta)
Media agency
OAA
Media planner
OAA
Exposure
National
LONDON - Beta, the agency behind the controversial 'Career women make bad mothers' poster for the Outdoor Advertising Association, has created a new execution in the campaign in an effort to help "set the record" straight.
Beta has unveiled a new campaign for Thomas Cook featuring celebrity couple Jamie and Louise Redknapp.
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